Guangdong
Secondary hubShantou's Chenghai district is the largest toy manufacturing cluster in the world — home to over 13,000 toy factories producing nearly half of all toys made in China. The toy industry here ranges from small workshops making $0.20 plastic toys to sophisticated factories producing licensed character toys for global brands. For toy buyers, Chenghai is the natural starting point — but the volume of factories means careful selection is critical.
Factory base
13,000+ toy factories
Nearest port
Shantou Port (local), Shenzhen Yantian (4 hours)
Airport
Shantou Jieyang International (SWA)
Logistics advantage
Concentration of toy supply chain — molds, materials, decoration, packaging all locally available
Toy importers at any volume. From low-MOQ ecommerce sellers to retail chain buyers — Chenghai has factories for every tier. Strong capability in injection molding, plastic toy decoration, and small-batch production.
Chenghai International Toy & Gift City
Massive multi-building toy wholesale market
China Toy & Gift Trading Center
Specialized toy trading
Watch-outs
Compliance management at smaller Chenghai factories is variable — independent CPSIA/EN 71 testing is essential. Some factories produce knockoff branded toys (Disney, Marvel, etc.) — strict separation from licensed product is necessary to avoid IP issues. Counterfeit/copycat toys can lead to customs seizures.
Baby Products
Baby and children's products from China require the highest level of regulatory care — CPSIA (US), EN 71 (EU), AS/NZS (Australia) compliance is mandatory and seriously enforced. The category includes toys, clothing, feeding, sleep products, strollers, and care items. Manufacturing is concentrated in Yiwu, Shantou (Chenghai district — the toy capital), Ningbo, and Quanzhou. The combination of strict safety regulation and Chinese manufacturing risk requires expert sourcing — we've helped baby brands navigate everything from CPSC recalls to BPA-free verification.
Sourcing guide →Toys
Toys are produced in massive volumes from Shantou's Chenghai district (the world's largest toy manufacturing cluster, home to over 13,000 toy factories), Dongguan, and Yiwu. The category requires the strictest compliance: ASTM F963 (US), EN 71 (EU), CCC (China), AS/NZS (Australia). Beyond compliance, quality issues include paint chipping, choking hazards, durability under play, and battery safety in electronic toys. We've helped toy brands scale from $500K to $50M+ with verified Chinese supply chains.
Sourcing guide →Events · 14 min read
Canton Fair 2026: How to Attend Effectively (and When Not to Bother)
The world's largest trade fair runs twice a year in Guangzhou. Who should actually go in 2026, what to do in each three-day phase, what to skip, and the practical logistics that determine whether the trip pays off.
Read guide →Sourcing Strategy · 14 min read
China vs India Sourcing: Where Each Wins in 2026
Where India genuinely competes with China in 2026 — and where it doesn't. Real comparisons across textiles, leather, jewelry, electronics assembly, pharmaceuticals, and IT-adjacent hardware.
Read guide →Sourcing Strategy · 14 min read
China vs Mexico for US Importers: Nearshoring Math in 2026
When nearshoring to Mexico actually saves US importers money in 2026, when it doesn't, and the USMCA / IMMEX dynamics that determine the answer per category.
Read guide →Sourcing Strategy · 16 min read
China vs Vietnam Manufacturing in 2026: A Decision Framework for Importers
Honest, category-by-category comparison of sourcing from China versus Vietnam in 2026. Real wage data, real lead-time differences, and the dual-sourcing strategy most serious importers actually use.
Read guide →Fundamentals · 16 min read
First-Time Importers: 12 Mistakes That Kill 80% of First China Orders
After hundreds of first-time-importer projects, the failure modes cluster. Here are the 12 mistakes that account for most of them — and the fixes that prevent each.
Read guide →Sourcing Strategy · 11 min read
Hong Kong vs Mainland China Sourcing Companies: Which to Use
When buying through a Hong Kong company makes sense versus going directly mainland — tax, banking, payment-flow, and accountability tradeoffs.
Read guide →We have boots on the ground here. Get a quote, or send us a supplier you found locally — we'll verify them within one business day.